Perhaps you’re a business owner who is looking to increase your exposure online, or maybe you are a holistic health care provider and you want to educate your patients (and those who are seeking alternative treatment methods from allopathic medicine that is under major scrutiny these days, and rightfully so) about natural ways to boost their immune systems via a blog; whatever the case may be, if you have information that you want to get out to the public, the best way to do just that is with the written word. However, if you don’t consider yourself a wordsmith, you may be thinking that you’re options are limited or you may even be thinking about scraping the idea all together. Well fortunate, you don’t have to! There is a way that you can create compelling, attention-grabbing content, even if you aren’t a linguist. How? By hiring a ghostwriter, of course!

What is a ghostwriter? What do they do? Why should you consider working with one? To find the answers to these questions and more, keep on reading. 

What is a ghostwriter, anyway? 

Put simply, a ghostwriter is a writer who takes on the task of sharing the stories, ideas, and other pertinent information of someone else who either doesn’t possess or doesn’t have the time to write it themselves. 

In other words, they’re writers for hire who are paid for their services but don’t receive any credit for the work that they create; they write the content, but that content is credited to the individual who hired them. It’s a professional relationship that usually involves two entities: 

• An “author”, who is the individual or entity that hires a freelance writer to generate content that pertains to a specific topic and features particular information. The “author” pays the writer an agreed upon rate (usually per word, per piece, or per hour), provides a deadline, and the “author” takes credit for the writing that the writer produced. 
• A “ghost”, or a freelance writer who is paid for writing services. The “author” provides the writer with the information that needs to be created, such as the topic, the content, and any pertinent details, such as keywords. The writer is usually paid for their services either in advance or after they have completed and delivered the writing. In other words, they are “work for hire” writers, and they don’t assume any of the credit for the work that they create. 

Why Hire a Ghostwriter

While it usually publicized, ghostwriting is a very common practice. Writers have been offering their services to other entities for a fee for a long, long time; however, in recent years, it’s become even more commonplace, thanks to the internet. 

Why should you consider hiring a ghostwriter? Here’s a look at some of the reasons why you might want to hire a “work for hire” writer. 

• To develop a website. In today’s technology-driven world, having a website is an absolute must. Business owners, public figures, health care providers, and even governmental organizations have websites; however, they may not be able to craft compelling content for their sites. Hiring a ghostwriter isn’t just an effective way to create attention-grabbing content for a website, but it’s also a time-saver. 
• To create a blog. Want to start a blog but don’t have the writing skills to do so? Hire a ghostwriter! You can employ a ghostwriter to create content related to a specific title or topic, and they can post it right to your blog!
• For social media posts. You can also hire a ghostwriter to create content for social media posts that you want to grab the attention of existing and current followers. Their posts could invite followers to do a specific action, such as click on a link, make a purchase, or share your posts with others.